With the holiday shopping season in full swing, now is the perfect time to make sure your store is set up to maximize sales. Checkout upsells are a great way to do this, and today we’re comparing two of the best apps out there: AOVboost vs OrderBump.
Both apps offer similar features, but there are some key differences that make one better suited for certain stores than the other. Read on to learn more and see which app is the best fit for your business.
A brief on AOVboost
AOVboost is a check upsell app designed for Shopify stores. It allows you to upsell products right before the customer can hit the payment button — the time when they’re most likely to convert.
It offers complete customization of your upsell offers so you can match your store style or make them stand out on the checkout page. This includes
Currently, AOVboost works with Shopify Plus stores only as the checkout customization functionality is limited to the Plus stores.
A brief on Orderbump
OrderBump helps merchants increase Average Order Value through checkout and post-purchase cross-sells and upsells – with an easy setup and flat monthly pricing, no percentage of sales.
With OrderBump you can create hyper-targeted promotional offers for your customers both before and after they’ve made a purchase from your store for a personalized shopping experience that will increase your AOV and store revenue.
AOVboost vs Orderbump — Which is the best Shopify app for launching order bumps at checkout
|Availability||AOVboost is available only for Shopify Plus stores. That means every single feature has been designed with high-volume sales and revenue generation in mind.||Orderbump works on both regular Shopify stores and Shopify Plus stores which makes it more accessible for ecommerce entrepreneurs at all stages of growth|
|Upselling||AOVboost helps create upsells of different formats including upsells based on the products in the cart and the cart value.||Orderbump offers upsell based on the products in the cart however, it does not have the cart value threshold.|
|Discounts||AOVboost offers discounts on in-checkout upsells as a way to increase conversions.||Orderbump allows discounts only on post-purchase checkouts.|
|Look and Feel||AOVboost offers complete control over the look and feel of the upsell offer boxes. You can match the boxes with your existing styles or make them stand out.||Orderbump offers some customization options, however, the upsell boxes can look out of place.|
|Ease of Use||AOVboost is easy to install and set up. Simply install the app and you’re ready to get started upselling.||Orderbump can be difficult for those without a technical background. You need to follow the installation process that requires you to add snippets of code within your Shopify liquid files.|
|Pricing||$249/month – One plan with all features included||$39/month – Standard Shopify stores with post-purchase upsells|
$139/month – Shopify Plus stores with checkout upsells
Let’s compare each of these pointers individually to help you make a choice between these apps.
Ease of use
AOVboost is easy to install and set up. Once you install the app, all it takes is you create a new upsell campaign and set it up.
Unlike Orderbump, you do not need to make edits to any code files on your Shopify store. This makes it easier for even those users who do not have a developer who can work on setting up the app.
If you are a Shopify Plus store owner and do not want to deal with unnecessary technicalities, AOVboost will be a clear choice for your needs. However, if you are on the standard Shopify store, Orderbump may work perfectly well for your needs.
AOVboost helps create upsells of different formats including upsells based on the products in the cart and the cart value.
Orderbump offers upsell based on the products in the cart however, it does not have the cart value threshold option.
If you are looking for more customized upselling then AOVboost may be better suited as it offers format options such as basing an offer off items already in someone’s shopping car or their total order cost.
AOVboost offers discounts on checkout upsells. This helps you give your buyers more of a reason to add the additional product to their cart.
Orderbump also offers discounts on checkout upsells. However, you can have discounts on post-purchase upsells which are displayed right after the payment is complete.
If you are looking to increase conversion rates, AOVboost may be the better choice as it offers discounts on items that have been cross-sold or upsold. This could encourage customers who were undecided about an item to make a purchase.
Upsell offer customization
AOVboost offers complete control over the look and feel of the upsell offer boxes. You can match upsell boxes with your existing styles or make them stand out.
Orderbump offers some customization options, however, upsell boxes can look out of place.
If you want your upsell prompts to look like a part of your website so that potential buyers don’t get distracted or confused, or you want them to stand out from the rest of the page, AOVboost may be better suited for you.
Availability for stores
AOVboost is available only for Shopify Plus stores. It may offer more features that are geared toward those who want to increase their average order value.
Orderbump works on both regular Shopify stores and Shopify Plus stores. OrderBump makes its app accessible to a wider range of users. If you have a standard Shopify store, then OrderBump may be the better choice.
AOVboost is more expensive than Orderbump but the price includes all the features that you need to add $3-10k in sales per month through checkout upsells.
Orderbump is cheaper at $139/month for Shopify Plus stores and $39/month for regular Shopify stores. If you are on a limited budget and can make do with fewer customization choices, Orderbump could work great.
Increase your Shopify AOV with the best checkout upsell apps
So, which app is the best fit for your store? If you’re looking for an easy-to-use app with a user-friendly interface, AOVboost is the best choice. If you’re on a tight budget, OrderBump is a good option. But if you’re looking for the most powerful and comprehensive checkout upsell app, AOVboost is the clear winner.